Pet food innovations: news, views, insights

Developing food products for dog obesity

It’s estimated that 40% of dogs are overweight or obese in the UK. Doghop helps producers developing food products for dog obesity.

What is human-grade pet food?

Human grade pet food: what is it and is it here to stay?

Human-grade pet food is a significant trend. In this blog we look at what it means for pet product developers and brands.

Vegan dog food

Vegan dog food: three reasons why times are changing

The rise of veganism has reached the pet food industry and there is growing demand for vegan dog food. What’s involved?

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