Recent innovative pet food launches are being driven by pet health, nutrition, sustainability and owners’ lifestyles.
Functional pet food ingredients boost general health or address specific concerns, such as weight management, digestion and immune strength.
The shift from pet ownership to pet parenting impacts not just products and services, it’s also led to the rise of prescription dog food.
Increasingly used by humans, CBD is also administered by some pet owners. But what are the potential benefits of CBD in pet food?
It’s estimated that 40% of dogs are overweight or obese in the UK. Doghop helps producers developing food products for dog obesity.