We’ve seen an increased focus on the health and wellness of our pets. As in humans, this has resulted in a surge in demand for organic pet food. It comes with the promise of enhanced nutrition, being free of preservatives and rich in vitamins and proteins. Rising awareness of pets’ health conditions such as skin allergies, arthritis, digestive issues and obesity is further driving growth in this market. It’s estimated that it’s a market that will pass $9bn a year globally by 2028.
With health becoming more of a focus during the covid-19 pandemic, the organic food market soared by more than 15%. Many consumers are now searching for healthier, more natural products – that are environmentally sustainable – and the ‘organic’ badge can be an excellent indicator. It’s clear that this trend has trickled down to the pet food market, so let’s take a closer look at what actually makes food organic.
What is organic pet food?
Organic pet food is produced with ingredients that are grown completely free of synthetic fertilisers, pesticides, antibiotics, and other chemicals. Similarly, you will find absolutely zero use of genetically modified crops on an organic farm.
Because it’s distinctly free from harmful chemicals, organic food offers several health benefits to pets – hence why consumers are willing to spend a little extra than they would on conventional brands. Additionally, because it is subject to strict standards, organic food is usually associated with higher quality. Research also shows it is generally denser in antioxidants and micronutrients such as vitamin C, zinc and iron than conventional foods – making it beneficial to the immune system.
Does organic pet food have to mean raw?
Raw pet food is another segment that has experienced a huge surge in popularity in recent years – due to its perceived health benefits as a more ‘natural’ option. However, there are currently no studies that have proven raw feeding to be better than traditional pet foods.
Organic doesn’t have to mean raw. There are plenty of canned organic food as well as dry options on the market. As it’s free of artificial additives and preservatives, organic dry food makes an excellent option for dogs in need of a protein-rich diet – as well as those with allergies. Due to its enhanced nutritional profile, canned organic food can also support pets who require a high-fat diet or suffer from joint pain.
Organic pet food options available today
With the market for organic pet food booming, here is a round-up of some of the most popular brands currently available.
Planet Organic – known for being the UK’s first fully-certified organic supermarket – currently stocks a range of options for pets, including premium organic pet food brand Yarrah. This includes everything from dry cat food, chew sticks, canned dog food, and even vegan alternatives. The brand’s range of dry cat food – made of ingredients such as organic chicken and peas – is said to minimise the chances of allergic reactions or stomach and intestinal upsets. While their range of Organic Meat Chew Sticks are fee of chemicals but packed with additional vitamins and minerals, offering a healthier treat for dogs.
Popular pet food brand Lily’s Kitchen – known for their natural recipes – offer a range of products according to special dietary needs and preferences. Their organic chicken and vegetable dry food recipe is said to contain added prebiotics to promote healthy digestion, and essential nutrients to support the immune system, while being freshly prepared using only organic chicken, vegetables and botanical herbs. The brand claims to make use of only ‘proper’ ingredients – high-quality fruit, vegetables, and real meat and fish rich in proteins.
Similarly, natural pet food brand Edgard Cooper are said to be leading a ‘fresh revolution’. The brand claims to make use of only nature’s ingredients such as fresh fruit and vegetables for extra vitamins, minerals, antioxidants and fibre, and real meat to provide maximum nutritional benefits. Their range of canned organic dog food is said to be made with 100% certified organic ingredients, including organic lean turkey meat as a low-calorie option, organic coconut packed with fibre and essential vitamins and minerals, and antioxidant-rich chia seeds. The brand has also introduced a dry option for dogs made with protein-rich fresh organic beef, free-range chicken, beetroot and kale.