As for humans, there’s been an increased focus on health and wellness, what is the rise of organic pet food all about?
Recent innovative pet food launches are being driven by pet health, nutrition, sustainability and owners’ lifestyles.
Functional pet food ingredients boost general health or address specific concerns, such as weight management, digestion and immune strength.
Pet food start-ups have boomed in recent years. The market is almost as dynamic as the human food industry, rife with new trends and innovation.
Many younger pet owners share their healthy lifestyles with their pets. What are the preferences and trends among millennial pet owners?